MARKETING PROCESS
My main marketing strategy was done through Instagram as Box Logo Music's Instagram now has over 1000 followers with industry professionals, bands and keen music followers. For these reasons I thought this would be the perfect crowd to output my material too. The main reason we choose to doa podcast was to raise my portfolio within the industry at a low cost instead of hosting bi-monthly gigs and events with Marshall Live Agency and Wasserman. Through extensive research with music podcasts including The Broken Record who interview some of the best indie bands in the UK. Through thus research I found it that the best way to market a podcast is to firstly home in on your current audience and send round a newsletter. Through my events I had a healthy number of active music-lovers following socials and attending events. Data capture from ticketing services such as DICE, Headfirst and Eventbrite gave me the data/emails needed to create a newsletter I could send to all these gig-goers and music lovers.
The second piece of advice I was given The Broken Record when it comes to marketing a podcast is to stay active on socials and keep people interested. in order to do this I wanted to post weekly about the venues and bands we were visiting as the plan originally was to be sponsored by the Music Venue Trust, showcasing independent venues across Bristol. In order to do this a week prior to the interview I would showcase the band and support their music. This would give the audiences hints as to who and when we'll be interviewing you can see the kind of stories I posted during and prior to the event.
I employed a photographer to capture elements on the podcast and our event called Louise with the Instagram handle @myperfectdays in the past she'd captured clubbing night and gigs plus she was local to the venue which meant it was easy to get her in at late notice. When it comes to Marketing the podcast it was brilliant to capture evidence of the gig and myself interviewing the band, as the overall goal of this was to raise my portfolio in the music industry.
I paid for marketing on Instagram and Facebook for the podcast to get the podcast out there. Only a small amount of money £20 here and there this broadened the podcast to new horizons, this was the best way to promote the podcast among the band being interviewed tagging and posting on feed about the podcast.
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Diagram of Marketing Process
To the right you can see a diagram created for podcast which I closely followed within the marketing process of my podcasts. i tried to incorporate marketing in all stages of the process. Starting with recording the podcast incorporating the venue and going to the gigs meant attendees could see the podcast happening live meaning more and more of the bands followers were aware.
Moving onto editing the podcast, as this was done by my sound engineer for the first two and myself for the third it was hard to market the actual editing of the podcast however I urged the sound engineer to post on their story something like 'Editing box logo music's pod with Ishmael Ensemble, coming soon'.
When it came to the actual show notes and quotes we posted a short snippet of the podcast with some imagery be this a funny quote or interesting part of the interview.
When it came to designing the imagery for the podcast it had to look professional and capture to the listener, also had to feature the name of the podcast and the band I'll be interviewing. For these reasons I think the design to the right was the best to show off the podcast.
The reason I choose buzzsprout as a hosting service was because there recognized for marketing the podcast for free and their the best for music podcast due to formatting, this automatically published the podcast to this website. The Newsletter as said earlier was a really relevant platform, this boosted my levels of output to 100s of people fairly easily. The rest of the stages of the marketing including social media and different platforms was highlighted above.
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